Exceed expectations.

“The difference between ordinary and extraordinary is that little extra.” — Jimmy Johnson.
Don’t stop at the minimum. No one is going to remember your performance if all you did was the bare minimum. The rewards and notice go to the people who deliver well above expectations. And the funny thing is, it usually doesn’t require much more effort to do this.
Be your own point of difference. It’s easy to stand out from the crowd when you’re the one who is truly passionate about their job. While others are just skating by, those who excel are driven to do more. This extra effort results in additional productivity that is easily noticed by others.
Don’t confuse this with YAGNI. YAGNI is a principle that keeps you from delivering features that were not requested. Exceeding expectations is about delivering more of the stuff that people want.